Now represent about 42% of today’s buyers and 53% of today’s sellers. (Source: NAR)
Depending on your situation, you should be marketing to boomers if you’re an investor. If you’re attempting to buy a property you should be researching boomers and those who have been in their homes for more than 7 years (although the length of time people are staying in their homes is trending up towards 12 years!) An agent who wants inventory should be looking at boomers.
